5 Email Marketing Campaigns That Really Worked
Email campaigns aren’t considered as glamorous as social media or mobile marketing and rarely receive much public recognition for their contribution to direct marketing. Yet, they continue to be one of the most effective direct marketing tools out there. So, we’re turning the spotlight on five exceptional long-running email marketing campaigns, to demonstrate how email […]
The Mobile Marketing Revolution: Why Direct Marketers Can’t Afford to Ignore It
Mobile devices have become an essential part of people’s lives and mobile usage is growing exponentially. Studies show that people keep their mobile phones within arm’s reach 24/7, giving mobile marketing the advantage of unparalleled access to consumers. It is no wonder that mobile marketing is the new frontier, and businesses can either embrace it […]