Did you know that your email signature can be one of your most effective marketing tools? A well-designed signature can catch the eye of anyone you’re emailing and provide free advertising for your brand. Here are some best practices for creating a standout email signature:
- Make it visual: Use design elements to visually represent your brand, like a gallery of Instagram pictures, as in the example of the café owner’s signature.
- Feature your brand prominently: Include your company’s logo, and make sure it’s consistent across all employees’ signatures to convey professionalism and build trust.
- Give people video: Link an image with a “play” button in your email signature to a video hosted on a service like YouTube or Vimeo.
- Link to your social media accounts: Use icons to encourage clicks, rather than text links.
- Keep it updated: Include dynamic elements like an RSS feed to showcase your most recent content.
And remember, don’t be afraid to get creative! A signature that reflects your brand’s personality can be a powerful marketing tool. For more email marketing tips, contact IVE.