IVE Data-Driven Communications

How Your Business Can Keep P.A.C.E. With Data and Technology Trends

Technology is a vital component of the modern workplace. To ensure you provide the best possible service for your clients, it’s essential that your IT systems are running optimally. But keeping up with advances in technology can be a daunting challenge for any business.

It might be tempting to take the “if it ain’t broke, don’t fix it” approach, but there can be serious repercussions if you’re lagging behind current data and technology trends. Outdated IT infrastructure puts you at greater risk from malware, data loss, outages, and non-compliance with regulations.

This article presents several steps you can follow to keep pace with today’s rapidly evolving technology environment.

  1. Define an IT and Marketing Technology Strategy

An IT and Marketing Technology Strategy is a comprehensive plan that documents how data and technology should be used to achieve your business goals. By defining a strategy that evaluates your needs, and assesses your available resources, you can narrow down the types of marketing technology your business needs to operate effectively.

  1. Prioritise Scalability

Successful businesses must adapt quickly to changing market conditions. If you can accommodate unexpected growth, you’ll be better prepared to take on new clients and seize opportunities. Cloud providers offer scalable solutions to guarantee your bandwidth, servers, storage, and applications have the flexibility to expand as your business grows.

  1. Managed Services

Many companies don’t have the resources to keep up with technology trends. But by engaging a Managed Services Provider, you can offload IT tasks to a third party, allowing you to focus on your core business. The MSP will assume ongoing responsibility for keeping your IT infrastructure up to date, secure, and compliant.

  1. Be Proactive

When new technologies are launched, there’s often a period of pre-release hype. Your IT team (or MSP) should proactively assess upcoming hardware and software products to determine whether they align with your IT strategy. By deploying the most effective new technologies as soon as they become available, you can more easily stay one step ahead of your competition. 

IVE Can Help Your Business Keep P.A.C.E.

IVE has developed a proprietary P.A.C.E. service to help our clients keep up with data and technology trends. P.A.C.E. stands for Platform, Analytics, Campaigns, and Enablement.

P.A.C.E. is a digital transformation consultancy service that helps our clients leverage their data to generate sustained growth and improve their return on investment.

It’s a holistic approach that creates a competitive edge for our clients and addresses the challenges they face due to today’s unprecedented rate of technological change.

Platform: The adoption of new features and key upgrades is critical to ensuring you remain competitive. We assess the health of your marketing technology stack to confirm your platform can continue to support the objectives of your organisation.

Analytics: With access to more digital information than ever, it’s increasingly difficult to identify the data points that really matter. Our data scientists dive deeply into your metrics to uncover the key insights you need to act on. We help you make the right decisions to enhance your campaigns and improve customer outcomes.

Campaigns: Managing campaign analytics is critical, but it’s hard to keep a close eye on the performance of multiple concurrent campaigns. We work with your marketing team to develop continual improvement programs that ensure your digital campaigns are optimised to deliver outstanding results.

Enablement: Your team includes a diverse range of skills and experiences. It’s crucial to make sure employees know how to use your platform, and that they’re familiar with the latest features. We train your team members to leverage the power of technology to drive better results for your business.


Modern organisations must continually evolve and adapt to the rapid pace of technological change. Proven strategies include defining an IT strategy, prioritising scalability, engaging a Managed Services Provider, and being proactive with your adoption of new technology.

IVE also offers an innovative P.A.C.E. service, with a comprehensive framework that helps ensure your Platform, Analytics, Campaigns, and Enablement processes remain at the forefront of current data and technology trends.

To learn more about how P.A.C.E. can help your business thrive in today’s rapidly evolving IT environment, contact us today.

How can we help you?