Social media is an essential aspect of any business’s marketing strategy as it provides a platform for engaging with customers, clients, and prospects. An active social media presence requires time, planning, and data to ensure that it effectively increases brand awareness.
Social media is one of Big Data’s most significant sources, with 80% of data collected in the last two years coming from “unstructured” sources such as social media. Streamlining social media tactics using data can help businesses reduce the time spent while increasing their social media presence.
Data offers an instant look at customer behavior, satisfaction, and how businesses are viewed by consumers. It tells you what’s working and what’s not in real-time, helping marketers gauge audience reaction and identify audiences sharing both positive and negative sentiment.
To optimize social media and the data you pull from it, you need to ask a series of questions, such as which posts drive the most value, where content performs the best, when the best time to post is, who else is sharing the content, and where the audience is coming from. Answering these questions using data can help optimize content creation, distribution, and customizing campaigns to suit the culture and tradition of your audience.
No social media strategy should ignore data. The key to successful social media marketing is leveraging data and analytics to gain insight into what works and what doesn’t, allowing businesses to tailor their strategy accordingly for success.