IVE Data-Driven Communications

Unlock the Power of Mobile Coupons: How SMS and Digital Wallets Drive Sales and Engage Customers

In this blog, we explore using SMS as a gateway channel to connect with your audience. This means including links within your SMS messages, enabling recipients to click through to landing pages, passes, mobile vouchers, and more. The possibilities are endless, and anything you can do in the digital world, you can provide a link to via SMS.

Let’s focus on mobile coupons. Mobile cloud wallet solutions, such as Apple Wallet and Google Pay, serve the increasing consumer desire to go paperless. Rather than carrying around physical tickets, receipts, dockets, and cards, consumers can now store all of these things digitally on their smartphones.

This shift to digital provides a great opportunity for marketers. With mobile wallet technology, you can engage your audience via any mobile device, providing them with mobile vouchers and passes that can all be stored conveniently in a digital wallet.

The use of SMS to distribute digital vouchers allows marketers to communicate in real-time, and have consumers engaging with their message on the go. Unlike email or direct mail, mobile engagement is almost instantaneous. Mobile coupon distribution can be intelligently scheduled to increase responses. For example, a restaurant could distribute a voucher for a discounted lunch at 12pm, exactly when recipients are about to head out for lunch. This ensures you’re hitting consumers at exactly the right time.

A mobile coupon or offer is delivered literally into the palm of the consumer’s hand, on the go, it’s ready to use there and then. Location-aware SMS marketing programs leveraging GPS and beacon technology are already in use, and allow you to really revolutionize SMS marketing by serving up time and location-aware messaging. For example, retailers can send coupons to consumers as they are approaching their store, just as a limited time sale is about to commence. This is smart, engaging messaging that cuts through the noise of competitors’ marketing activity.

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