Content Optimisation

Divisions within organisations have grown organically and often quite independently. Many industries have experienced high levels of industry consolidationAs a result, most major enterprises are faced with the same challenge to achieve a single customer view and a single brand voice. Ultimately with independent teams delivering messages and communications to the same customers or previously as competitors there is a proliferation of documents and templates that are hard to manage and often inconsistent with the brand message. This is where AI assisted migration is key. 

Content Optimisation

Divisions within organisations have grown organically and often quite independently. Many industries have experienced high levels of industry consolidationAs a result, most major enterprises are faced with the same challenge to achieve a single customer view and a single brand voice. Ultimately with independent teams delivering messages and communications to the same customers or previously as competitors there is a proliferation of documents and templates that are hard to manage and often inconsistent with the brand message. This is where AI assisted migration is key. 

Speed up migration with Artificial Intelligence (AI)

IVE works with MessagePoint Rationalizer to leverage their market leading advanced content optimisation tool (MARCIE)The traditional approach is to appoint a dedicated team of Business Analysts who systematically work through all the various documents over many months and years to establish an approach to consolidate and standardise. Other approaches include a direct ‘lift and shift’ into new composition platforms which generally results in the previous issues being carried over and not cleaned up. Our solutions for content optimisation also include Quadient Inspire Xpress where streamlined integration with the broader Quadient stack is required and sentiment analysis is not required.

Check out the video for an Overview

Key advantages of IVE’s Content Optimisation approach 

  • Significant reduction in migration time in tagging and consolidation, compared to manual processes 
  • Reduce the cost to manage content by over 57% 
  • Ability to ingest documents and files from multiple sources across the enterprise 
  • Template and content object reduction by an average of 70%; simpler, faster, cheaper to manage 
  • Overall content improvement results in better CX 

*Based on extensive research within MessagePoint Clients in USA / Canada

Content Optimisation

Intelligently ingest content

The AI tool allows the automatic ingestion of content, enabling you to extract content from legacy platforms 99% faster than traditional manual approaches. Through ingestion, metadata tags are assigned which essentially is the foundational block to rationalisation. 

Discover your content

Through the initial optimisation process, the Content Discovery Dashboard and drill down reports give you detailed, actionable insights into your core communications.

Consolidate your content

Find duplicate and similar content within your content inventory, providing opportunities to consolidate messages, leading to greater efficiency in managing omni-channel communications through its advanced content sharing capabilities. 

Don’t just lift and shift your content – optimize it!

Rationalizer’s analysis shows actionable insights for addressing content issues, to make it easier to manage and remove issues that negatively impact CX. What would normally take many months or potentially years of manual effort, can now be done in a fraction of the time with greater accuracy and less cost by using AI.  Rationalizer and IVE’s content optimisation services will enable you to: 

  • Using Flesch-Kincaid scoring, make sure that the comprehensibility is aligned to the average reader, maximising CX 
  • Remove brand guideline violations 
  • Through advanced sentiment analysis, check messaging is on point 

Migrate content to your new environment

Once your content is consolidated and optimised, you are ready to move it Quadient or Messagepoint or via an XML export, to another customer communications management platform. 

Speed up migration with Artificial Intelligence (AI)

IVE works with MessagePoint Rationalizer to leverage their market leading advanced content optimisation tool (MARCIE)The traditional approach is to appoint a dedicated team of Business Analysts who systematically work through all the various documents over many months and years to establish an approach to consolidate and standardise. Other approaches include a direct ‘lift and shift’ into new composition platforms which generally results in the previous issues being carried over and not cleaned up. Our solutions for content optimisation also include Quadient Inspire Xpress where streamlined integration with the broader Quadient stack is required and sentiment analysis is not required.

Check out the video for an Overview

Key advantages of IVE’s Content Optimisation approach 

  • Significant reduction in migration time in tagging and consolidation, compared to manual processes 
  • Reduce the cost to manage content by over 57% 
  • Ability to ingest documents and files from multiple sources across the enterprise 
  • Template and content object reduction by an average of 70%; simpler, faster, cheaper to manage 
  • Overall content improvement results in better CX 

*Based on extensive research within MessagePoint Clients in USA / Canada

Content Optimisation

Intelligently ingest content

The AI tool allows the automatic ingestion of content, enabling you to extract content from legacy platforms 99% faster than traditional manual approaches. Through ingestion, metadata tags are assigned which essentially is the foundational block to rationalisation. 

Discover your content

Through the initial optimisation process, the Content Discovery Dashboard and drill down reports give you detailed, actionable insights into your core communications.

Consolidate your content

Find duplicate and similar content within your content inventory, providing opportunities to consolidate messages, leading to greater efficiency in managing omni-channel communications through its advanced content sharing capabilities. 

Don’t just lift and shift your content – optimize it!

Rationalizer’s analysis shows actionable insights for addressing content issues, to make it easier to manage and remove issues that negatively impact CX. What would normally take many months or potentially years of manual effort, can now be done in a fraction of the time with greater accuracy and less cost by using AI.  Rationalizer and IVE’s content optimisation services will enable you to: 

  • Using Flesch-Kincaid scoring, make sure that the comprehensibility is aligned to the average reader, maximising CX 
  • Remove brand guideline violations 
  • Through advanced sentiment analysis, check messaging is on point 

Migrate content to your new environment

Once your content is consolidated and optimised, you are ready to move it Quadient or Messagepoint or via an XML export, to another customer communications management platform. 

How can we help you?