CX Data & Insights

CX Data & Insights

Cutting through complex customer data.

We gather, visualise and translate our clients’ data with one goal in mind—to understand the customer. Understanding customers in ways others don’t enables us to respond in ways others can’t. Through our customer experience data and insights offering, we create an ever-evolving, customer-centric view of the world.

We consolidate all data points from across our clients’ legacy data sources against each customer, and enrich this data with information we continually receive from that individual. This allows us to gain deep insight into every customer, and provide real-time updates on their changing behaviour.

We call this our single-customer view. It’s our way of crafting and measuring customer experiences, and it continually informs our insight services such as data analysis, data visualisation, targeting and benchmarking, customer segment identification, segment and channel reporting, campaign reporting, automated journey reporting, and inbound data retrieval information.

Ultimately our CX data and insight services pinpoint customer understanding, using it to tailor effective communications and craft personal experiences for individuals throughout their customer journey.

Single Customer View

We are specialists in Data-Driven marketing insights. Our team of digital transformation specialists located across Sydney, Melbourne, and Brisbane help our clients better understand their customer insights. Which in turn helps them communicate with their customers more effectively.

We do this through our single-customer view. We consolidate all data points across your legacy data sources to create a unified view of your customer touchpoints. This provides you with a complete picture of each customer. Using this data enables you to create a vastly improved customer experience strategy that is optimised across all aspects of your customers’ journey.

Data Analytics and Visualisation

In today’s digitised world, there is no shortage of available data. However, ensuring you and your team have access to data that provides true insights that in turn, facilitate more efficient and confident decision making is critical.

IVE DDC help organise and design your data such that you see the most important information ready to be acted on when required. From single source data dashboards, through to a strategic reporting framework, IVE’s team of Data Scientists will ensure your data works for you, not the other way around!

Customer Segmentation Identification

To create meaningful experiences with customers, we need to truly understand them. Segmenting customer data enables businesses to deploy personalised and targeted communications to their customers. Personalised and targeted communications deliver a higher return-on-investment. Backed by years of consulting experience our Data-Driven communications experts help our clients sort through and segment their customer data.

We then use these segments and insights to create marketing and communications strategies and solutions for our clients, which we implement through the creation, production and delivery of targeted personalised communications, across every channel—online and offline.

More Data-Driven Communications Services

As a leading analytics agency, we capture and present the right data, the right way. Our CX data analytics is second-to-none because we understand data better than our competitors. We help paint a vivid picture of your customers’ behaviours, so you can adapt your business to their needs and reach them during the moments that matter. So, if you’re thinking “what can I gain from a data agency?” The answer is business evolution, and more importantly, increased profits.

In this digital age, there is so much data to be captured, and in so many ways. When capturing and utilising the right data, you’ll be able to understand your customers better. A digital analytics agency like IVE can consolidate your data into a single source view, helping you to easily identify improvement areas for your business approach to see if your current strategy is right for your market or not. If you have a marketing strategy you wish to implement, we’re also a marketing analytics agency and will be able to assist in that area too.

The Analytics Agency That Understands

IVE is a data-driven analytics agency which focuses on gathering, translating, and visualising your customer data to help you understand your customers better. Once you truly understand your customers, you can quickly adapt to improve on any areas you may be lacking in. Or maybe you want to drill down and focus on an area you’re already excelling in. Having the data available and digestible so you can understand what these areas are, is what will take your business to the next level.

As your data agency, we’ll help you save time, effort, and money by developing tailored solutions that you can utilise to gain a deeper understanding of your customers. Don’t keep tracking data you don’t need, and don’t bother trying to figure out what you do need. As your analytics agency, work with us and we’ll create a bespoke solution for your business .

Through our cx data analytics, we create a constantly evolving, customer-centric view of the world. We combine data from all of your sources for each customer and enrich the data constantly as more data for that customer is received. This provides deep, valuable insights into each and every customer in real time. Through this you can act on this information during the moments that matter. This is what we call our single-customer view, and is a major benefit of working with a trusted data analytics agency like IVE.

As an industry-leading data analytics agency, leveraging the power of your data is how we help drive your competitive advantage. Ensuring your staff have access to the right data insights is critical to driving better decision making in real time.

Experienced Data Scientists And Insights Staff

As a digital analytics agency, we are specialists in Data-Driven marketing insights. Our highly experienced Data Scientists and Insights Staff leverage the latest data engineering infrastructure platforms as well as best practice analytics programming languages to unlock insights that are often hidden in large, complex data sets. As we are also a data visualisation agency, we then deliver those insights in easy-to-use Business Intelligence applications such as Power BI or Tableau to ensure you can spend less time trying to find data, and more time focused on real time decision making.

As your marketing analytics agency, we help organise and design your data so that the most important information is always available and ready to be acted on. Like any other big data agency, we set you up with single source data dashboards, all the way through to a strategic reporting framework. Our team of Data Scientists will ensure your data works for you, not the other way around.

We can also be your web analytics agency that can explain the insights we gather from your customer funnel behaviour, number of live visitors, chat ratings, and more. As your web analytics agency, we ensure that all actions your customers make on your website is collected, analysed, and displayed in an easy to understand dashboard.

If you’re in need of a data visualisation agency, we’re a specialised big data agency that offers a wide range of services, including data visualisation. We have experienced data storytellers who can present your data to you in a way that makes sense. Analysing your data will be easy because it is catered to you, and how you and your industry understands data.

Depending on what your business needs, we can easily adapt to it. IVE is a data agency trusted by many Australian companies. Our services range from providing you with effective data solutions as your data analytics agency, to offering you with our bespoke consultancy services as your digital analytics agency.

Specialising In Customer Segmentation Identification

To create meaningful experiences with your customers, you need to truly understand them. Segmenting CX Data will enable you to deploy personalised and targeted communications to your customers, which are proven to deliver a higher return-on-investment. As your analytics agency, IVE is here to make that happen.

Through CX Data, you can help guide your customers decision making. Backed by years of consulting experience our CX data analytics experts can help you sort through and segment your customer data. We then use the segments and insights to create marketing and communications strategies and solutions for you, which we can implement through the creation, production and delivery of personalised communications, across every channel. This is what separates us from any other data agency.

Segmented CX data analytics enables you to provide your customers with what they want or need, without them having to tell you first. So, not only are you offering them their preferred service or product, but you’re also making your customers feel appreciated by going the extra mile and understanding their needs without them having to tell you. This will increase customer retention and generate more sales. As your trusted analytics agency, this is why we’re here.

Our role as your data agency doesn’t end with simply translating data for you. We continuously look for ways to integrate proven-and-tested solutions to boost your engagements and provide you with more ROI. Contact IVE today!

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